Privacy Policy

Last updated: August 2026

1. Who We Are

This website is operated by Alpha Group (“we”, “us” or “our”).

For the purposes of UK data protection legislation, Alpha Group is the data controller responsible for the personal information collected through this website.

2. Information We Collect

When you enter one of our competitions, prize draws, promotions or submit an enquiry through our website, we may collect information including:

We only collect information that is reasonably necessary for the purposes described in this Privacy Notice.

3. How We Use Your Information

We may use your personal information to:

4. Competitions and Prize Draws

When you enter a competition or prize draw, we need to process certain personal information in order to administer your entry.

Entering a competition does not automatically mean that you have agreed to receive third-party marketing.

Where marketing opportunities are offered as part of the entry process, these will be identified separately so that you can make an informed choice.

Your decision not to consent to optional marketing will not, unless clearly stated and legally permitted, prevent us from processing your competition entry.

5. Marketing and Selected Partners

From time to time, we may provide you with the opportunity to receive information about products or services that may be relevant to you.

Where you provide the appropriate consent, Alpha Group may share your personal information with selected third-party partners who may contact you about relevant products and services.

Our current marketing partners are:

These partners may provide products or services relating to:

Depending on the consent you provide, selected partners may contact you by telephone, email or SMS.

Where consent is relied upon, you are under no obligation to provide it and may withdraw your consent at any time.

6. Motor Finance Enquiries

Where you specifically consent to receiving information about motor finance or related services, your details may be provided to selected motor finance, vehicle or financial-services partners.

These organisations may contact you to discuss products or services that could be relevant to you.

Providing marketing consent does not guarantee that you will qualify for any financial product, credit facility or other service.

Any application you subsequently make to a third-party provider will be subject to that provider's own terms, eligibility criteria, privacy notice and regulatory obligations.

7. Marketing Consent

Where we rely on your consent for marketing, we will ask you to make an active choice.

We will not treat simply visiting the website, entering a competition or reading this Privacy Notice as consent to receive third-party marketing.

Where an online checkbox is used to obtain consent, it should be unticked by default.

8. Who We Share Your Information With

Depending upon how you use our website and the permissions you provide, we may share information with:

Where another organisation processes information solely on our behalf, we require appropriate arrangements to protect your information.

Where your information is transferred to an independent third-party marketing partner, that organisation may become a separate data controller and will be responsible for explaining how it subsequently processes your information.

9. Our Lawful Bases for Processing

Depending upon the activity involved, we may process personal information on one or more of the following bases:

Contract: where processing is necessary to administer a competition or provide a service you have requested.

Legal obligation: where we are required to process information to comply with applicable laws or regulatory requirements.

Legitimate interests: where processing is reasonably necessary for our legitimate business interests and those interests do not override your data protection rights.

Consent: where you have specifically agreed to particular processing, including certain marketing activities and sharing your information with selected partners.

Where we rely upon consent, you may withdraw that consent at any time.

10. How Long We Keep Your Information

We will only retain personal information for as long as reasonably necessary for the purpose for which it was collected, including satisfying legal, regulatory, accounting or reporting requirements.

Competition information may be retained for a reasonable period after a competition closes in order to deal with queries, verify winners and demonstrate that the competition was administered correctly.

Marketing information and consent records may be retained for an appropriate period to demonstrate when and how consent was obtained and to ensure that marketing preferences and objections are respected.

11. Withdrawing Consent and Opting Out

You can withdraw your marketing consent at any time.

You can do this by:

Withdrawing consent will not affect the lawfulness of processing that took place before your consent was withdrawn.

You also have the right to object to the use of your personal information for direct marketing.

12. Your Data Protection Rights

Under UK data protection legislation, depending on the circumstances, you may have the right to:

To exercise any of these rights, contact: info@alphatalk1.co.uk.

We may need to verify your identity before responding to a request.

13. Cookies and Website Information

Our website may use cookies and similar technologies to operate the website, understand how visitors use it and, where appropriate consent has been obtained, support analytics and marketing activities.

Where consent is legally required for non-essential cookies or similar technologies, you will be given an opportunity to make your choice.

14. Keeping Your Information Secure

We take reasonable technical and organisational measures to protect personal information against unauthorised access, disclosure, alteration, loss or destruction.

Access to personal information is restricted to people and organisations that have a legitimate reason to process it.

15. International Transfers

Some service providers we use may process information outside the United Kingdom.

Where personal information is transferred internationally, we will take appropriate steps to ensure that the transfer complies with applicable UK data protection requirements.

16. Changes to This Privacy Notice

We may update this Privacy Notice from time to time to reflect changes to our website, services, partners or legal obligations.

The latest version will be published on this website and the “Last updated” date will be amended accordingly.

17. Complaints

If you have concerns about how Alpha Group handles your personal information, please contact us first at: info@alphatalk1.co.uk.

You also have the right to make a complaint to the Information Commissioner's Office (ICO), the UK's data protection regulator.

18. Contact Us

For questions about this Privacy Notice or the way we process your personal information, contact:

Alpha Group
Email: info@alphatalk1.co.uk
ICO Registration Number: ZB627809

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